Johnnie Walker Black Label with partnership with the Vodafone McLaren Mercedes F1 team presents us a closer perspective of the lives of Lewis Hamilton, Jenson Button, and their respective teams on and off the track. The “Step Inside the Circuit” is a series of black and white film, yes, mainly to highlight the JW “Black Label” are taken back last year and will be shown throughout this year’s season. To drive awareness and hype online, JW is currently offering fans a chance to win unique motorsports experiences and prizes and are leveraging a tab on the brand’s official Facebook page. We got the video and press release after the cut.
Johnnie Walker presents Step Inside The Circuit
Ever wondered what it’s like to be a Formula 1 racing driver? The speed. The yachts.
The girls. The pressure. The fame.
‘Step Inside The Circuit’ takes us into the glamourous F1 world, to places where few
have gone before. Follow the progress of two world champions as they travel the
globe and join us as we uncover exactly what makes Button and Hamilton tick.
How did Lewis and Jenson get to where they are? What experiences shaped them
into who they are today? We’ll answer questions like this and more. Our Step Inside
film crew will be at eight race weekends throughout the 2011 season. These season
episodes will be shot in the run-‐up and during the race weekend with teasers
released on the Saturday and Sunday. Then within 24 hours of the race finishing we’ll
be sharing a 4-‐5 minute documentary detailing the story of the race weekend. Our
JW Step Inside Facebook tab houses all of this exclusive content.
We’ll also be making it possible for fans to get closer to the drivers as we take the
public’s questions directly to Lewis and Jenson. Our ‘Face-‐to-‐face’ section gives
everyone and anyone the chance to interview the two F1 stars. By uploading video
questions fans will get the opportunity to receive a professionally edited video back
with the McLaren boys answering their question.
‘Drive of a lifetime’ will give twenty global winners the opportunity to drive a
McLaren F1 car around Silverstone. A personalised online film experience transports
the user into the driving seat of a F1 car. Hold tight as you take the ultimate drive.
As the season twists and turns we’ll be there every step of the way. Are you ready to
Step Inside the Circuit?
This post is sponsored by Johnnie Walker.