Kelly Blue Book’s 2011 Brand Image Awards Winners

Posted on 17 July 2011 by Tony Santos

2011 Cadillac CTS-V Coupe New Action

Kelley Blue Book has released the winners of its 2011 Brand Image Awards granted to six car automakers brand including Toyota, Honda, Ford, BMW, Mercedes-Benz, and Cadillac which garnered a total of three awards.

The Brand Image Awards are presented to the top brands in 10 categories, based on detailed data from Kelley Blue Book Market Intelligence’s Brand Watch study. The Brand Watch is an online study that taps into 12,000+ in-market new-vehicle shoppers who do their research on Kelley Blue Book’s kbb.com. Coveted in the industry, the Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes and imagery that engenders enthusiasm among new-vehicle buyers.

Kelly Blue Book’s 2011 Brand Image Awards Winners:

  • Toyota – 2011 Most Family-Friendly Brand
  • Honda- 2011 Best Value Brand
  • Ford – 2011 Most Rugged Truck Brand
  • Ford – 2011 Best Exterior Design Brand – Non-Luxury
  • BMW – 2011 Best Performance Brand
  • BMW – 2011 Coolest Brand
  • Cadillac – 2011 Best Exterior Design Brand
  • Cadillac – 2011 Best Comfort Brand
  • Cadillac – 2011 Best Interior Design Brand
  • Mercedes-Benz – Best Prestige Brand

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