2012 Honda Civic – ‘To Each Their Own’ Ads

Posted on 18 July 2011 by Tony Santos

2012 Honda Civic Campaign

Rubin Postaer and Associates (RPA), Honda‘s long-time ad agency has launched a new campaign called “To Each Their Own”, which features five ads of different characters for each five different models of the 2012 Honda Civic.

The campaign goes with the idea that consumers are all of different personalities and there’s a Honda Civic for each one of them.

The stars of the 2012 Honda Civic ‘To Each Their Own’ Campaign include:

  • Mitch: A zombie salesman drives the Civic Sedan.
  • Jack: An urban woodsman who drives a Civic Hybrid.
  • Teeny: A monster college student that owns a Civic HF.
  • Aiko: A young Ninja girl with a Civic Si.
  • Cesar: A Champion Luchador who drives a Civic Coupe.

2012 Honda Civic ‘To Each their Own’:

2012 Honda Civic ‘It’s good to be a Zombie’:

2012 Honda Civic ‘Ninja’:

2012 Honda Civic ‘Date with a Woodsman’:

2012 Honda Civic ‘She’s all Monster’:

Categorized | Car News, Car Videos

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