Inside the Volt: GM’s New TV Show

Posted on 03 March 2011 by Tony Santos

 

General Motors has teamed up with different media partners including Conde Nast, Source Interlink, Telepictures, Tribune and Starcom and came up with a new half-hour show called Inside the Vault.

Inside the Vault will discuss topics related to today’s men passions and interests, which includes topics about gadgets, travel, fitness and sports.

The show will also feature vehicles from Chevrolet, Buick, GMC and Cadillac as part of its content.

Inside the Vault will be hosted by a former Cincinnati Bengals wide receiver, Cris Collinsworth, together with Jill Wagner and Alonzo Bodden.

“New times call for new approaches,” said GM’s Global Chief Marketing Officer Joel Ewanick.  “’Inside the Vault’ represents an exciting and different avenue for Chevrolet, Buick, GMC and Cadillac to connect with audiences and create an environment that is different from anything that’s being done in TV today.”

 

Categorized | Car News

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