2011 Honda BRIO

Posted on 21 December 2010 by Tony Santos

Earlier this month, Japanese automaker Honda has unveiled the production version of “New Small Concept” car at 2010 Thailand International Motor Expo called Honda BRIO. The BRIO is intended for the Asian market and set to go on sale in India and Thailand by next year..

We think this mini-car is intended for city driving, and as the company didn’t secure to what power the BRIO can push, Honda reveals that it could run at average of 5 liters / 100 km (47 mpg in U.S.). As of now, we don’t think BRIO will make it to US market.

If you’re wondering how much this will set you back, it’s priced at 400,000 baht ($13,240) in Thailand.

Press Release:

Honda Exhibits World Premiere of Honda BRIO Prototype, Honda’s New Small Vehicle Developed for Asian Markets at the 27th Thailand International Motor Expo 2010

Bangkok, Thailand, November 30, 2010 – Honda debuted the world premiere of a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010 (press day: November 30, public days: December 1-12.)

Honda BRIO Prototype is being developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept*1. Being developed as a commuter which is easy-to-use even in urban areas, the Honda BRIO prototype adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

For the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.

For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5liters/100km*2 will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.

Categorized | Concept Cars

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